Currently Enrolling
Basics of Search Engine Optimization Certificate
Micro-credential Program
Basics of Search Engine Optimization Certificate
About the Program
The Basics of Search Engine Optimization Certificate (Microcredential) is a 40-hour course designed to provide students with essential knowledge and hands-on experience in optimizing websites for search engines. The course introduces students to the evolution of search engines, the role of SEO in digital marketing, and core strategies such as keyword research, on-page and off-page optimization, and SEO analytics. Emphasis is placed on content development, user intent, and ethical SEO practices. Learning is reinforced through guided instruction, real-world projects, and applied exercises.
Career in
high demand
Contact an Admissions Advisor for More Information Now!
Contact an Admissions Advisor for More Information Now!
Career Opportunities
Junior SEO Analyst
Web Content Assistant
Topics Covered
Search engine evolution and SEO fundamentals
Keyword research and list building
On-page and off-page optimization techniques
SEO content development strategies
Social media and SEO integration
SEO analytics and ongoing maintenance
Conducting client needs analysis
Schedule
Evenings and/or weekends Classes.
Monthly Intakes.
Frequently Asked Questions (FAQ)
What does SEO mean, and why is it important for businesses?
SEO stands for Search Engine Optimization. It helps businesses improve their visibility on search engines so customers can find their products or services more easily online.
Do I need a technical background to enroll?
No, a technical background is not required. Our program is designed to start with the fundamentals and guide you step-by-step through the core concepts of SEO.
What career opportunities are available after completing the certificate?
Graduates can work as junior SEO analysts, web content assistants, digital marketing assistants, or social media coordinators. These roles involve improving website visibility, supporting marketing teams, and creating content that attracts online traffic.
What industries need SEO professionals?
Almost every industry benefits from SEO, including healthcare, education, retail, real estate, technology, travel, and non-profits. Any business that relies on online visibility can benefit from strong SEO practices.
What’s the difference between SEO and paid advertising?
SEO focuses on earning free, organic traffic by improving a site’s search ranking, while paid advertising (like Google Ads) involves paying for immediate visibility.
Duration
40 Hours of Duration
Format
Distance Education – Synchronous (Live Virtual Classes)
40
total program
hours
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