Currently Enrolling
Basics of Search Engine Optimization Certificate
Micro-credential Program
Basics of Search Engine Optimization Certificate
About the Program
The Basics of Search Engine Optimization Certificate (Microcredential) is a 40-hour course designed to provide students with essential knowledge and hands-on experience in optimizing websites for search engines. The course introduces students to the evolution of search engines, the role of SEO in digital marketing, and core strategies such as keyword research, on-page and off-page optimization, and SEO analytics. Emphasis is placed on content development, user intent, and ethical SEO practices. Learning is reinforced through guided instruction, real-world projects, and applied exercises.
Career in
high demand
Career Opportunities
Junior SEO Analyst
Web Content Assistant
Topics Covered
Search engine evolution and SEO fundamentals
Keyword research and list building
On-page and off-page optimization techniques
SEO content development strategies
Social media and SEO integration
SEO analytics and ongoing maintenance
Conducting client needs analysis
Schedule
Evenings and/or weekends Classes.
Monthly Intakes.
Duration
40 Hours of Duration
Format
Distance Education – Synchronous (Live Virtual Classes)
40
total program
hours
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